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It is the best indicator to predict consumer behavior in today's rapidly changing world.

By understanding consumer behavior motivation, they can master and insight into the future.

Learn why consumers shopping can help companies to predict and prepare to face the changes in the cultural,

economic and political environment. In short, although the content of the purchase of consumer behavior,

buying patterns, and place of purchase, purchase timing and purchase amount will be subject to change,

why consumers purchase will remain fixed, and can be used to predict how these changes will affect consumer behavior.